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6 Great Reasons to Start a Blog on your Website

The benefits of blogging for your website would be tough to overstate, with everything from SEO boosts to discoverability, social virality and plenty of other fun digital marketing terms making the list. The truth is, creating a business blog allows you to have a personalized voice where you’re speaking directly to your prospects and customers in a way that helps humanize your brand and make you relatable, while sharing valuable information that will keep people coming back for more. Want the details on why starting a blog on your website is a great idea? Here are 6 more compelling reasons to start writing today!

1. More Indexed Content on Your Site

Admittedly, this is probably the most boring reason to start blogging, but it is also one of the most important! Google, Bing and other major search engines are entranced with new content — and having an active blog on your business website is a quick n’ easy way to ensure that your site continues to rise to the top of organic searches. The more you publish, the more often Google decides to index your site. Plus, each topic adds to the body of knowledge available on your site so you have a greater opportunity to hit a keyword that engages your audience to your page.

2. Social Media Strategy

Social media platforms are a fantastic way to push content out to a broad audience of interested parties — especially if you’ve taken the time to build your social media presence. When you push out high-quality content on a regular basis, not only are you letting your fans know that you care enough to share your knowledge, but you also remind the algorithms on various social media platforms that you’re continuing to be relevant. The more regularly people interact with your content, the more likely that your blog posts will be shown to your full fan base, which is definitely a win-win situation!

3. Long-term Viability

Blogs on a topic that are interesting to a wide variety of prospects and current customers have a way of taking on a life of their own. Even if you don’t feel that a particular blog was your best writing effort or directly sold people on your products, if it resonated with your audience you may have a viral hit on your hands. When more of your fans begin to share your content, this free boost drives additional views, site visits and often even sales. This is one of the many reasons it’s important to have a clear call to action on your blog posts, and that it’s visible on both mobile and desktop platforms.

 

4. Who’s a Rock Star? You Are!

It can be tough to establish your brand as an innovator or thought-leader in a particular space, but when you do so the effort often pays off nicely. Create posts that push the edge of the current thoughts on a topic. That way, even if the particular topic is tangential to your core offering you’re displaying unique information that people can’t find anywhere else. Keep this up and before you know it, you’ll be a rock star in your own right.

5. Extend Your Brand

Introducing new products and services can be challenging, but if you’ve got a ready audience on your blog you can gain some valuable feedback at next to no cost. Plus, pre-launching to your highly engaged audiences allows you to grab some early word-of-mouth and even gain understanding of any challenges or problems that need to be overcome before you launch to a larger market. Product and service launches can be a difficult and stressful (and exciting!) time, and knowing that your core fans have your back and are already interested in what you have to offer helps keep you motivated for success.

6. Building Your List

While social media shouldn’t be underrated for driving sales, one of the best ways to be successful in digital business today is to have a strong and dedicated email list that you can speak with on a regular basis. The definition of “regular basis” changes based on your business requirements — some businesses may communicate monthly, others weekly and some even daily — but the important part is that the communication channel stays open. Writing a blog that provides value to your audience will encourage them to follow you by signing up to be sure they’re not missing anything, so keep that newsletter sign-up form available in multiple places on your site and within your blogs!

This is a short list of the many reasons you should start blogging today, but if you’d like to learn more — give Vita Digital a call today. We will work closely with you to ensure that your entire digital marketing presence is ready for action: from your website, social media presence, content strategy, advertising and more!

7 Tips for Writing Copy That Converts

Solid, persuasive copywriting is essential to a successful business. Copywriting includes everything from the words on your website to your blog posts to the scripts for your videos. You need to be able to get your message across to your prospects in a way that is interesting, memorable, and motivational. Here are seven copywriting tips that improve your conversions.

1: Have a Hook

The first step in persuasive copywriting is to entice someone to read your message in the first place. You need something to catch their interest—to hook them, so you can reel them in. Your hook is usually your headline. But, a hook could also be an interesting image or graphic. Think about the headlines on the magazines by the newsstand. Magazines like Cosmopolitan and tabloids like the National Enquirer have mastered the art of the hook.

2: Understand the Role of Emotion and Reason in Buying

People do not buy if they do not feel good about the decision. They may later have buyer’s remorse, but that is a separate issue. In the moment, people buy things because they think they are making a good choice. Buying is emotional, not rational. Your copy needs to make people feel good about your brand, your offer, or the action you are asking them to take.

However, that doesn’t mean you ignore people’s rational side. Most people need to feel like they have satisfied their rational side. You need to provide facts and statistics in your copy to give people something to anchor their feelings to. Some groups need a lot more information and facts than others. For example when selling to lawyers or engineers you will need a lot of verifiable facts.

However, even these two groups, will ultimately make purchasing decisions that they feel good about in their gut.

3: Easy Reading Experience

People are busy. Most people don’t read anything all the way to the end. Instead they scan. Don’t try and fight this tendency. Embrace it. Make your copy easy to scan. Use short paragraphs.

Break complex topics up with several sub headings.

Write like your reader is multitasking—because they probably are.

The easier something is to read and scan, the more likely your message will be received.

4: Restate and Repeat

Humans naturally have short memories. You may have already forgotten what the first three tips in this post are (have a hook, understand the role of emotion and reason in buying, and easy reading experience).

This problem is compounded by the way we read. We are constantly distracted by email alters, Facebook updates, and texts. This means if you have a key point, you need to repeat and restate it throughout your copy.

People may need to be exposed to an idea as many as seven different times before they are able to retain it.

5: Exhibit Empathy

You cannot fake a connection to your customers. You need to demonstrate that you understand their pain. Copy is at its most persuasive when you people see their hopes and worries in your words. You need to put yourself in the shoes of your customers. When you have empathy with your customers they will trust. They will not only buy from you, but they will be grateful for the chance to give you their money. That is how powerful empathy is.

6: Remember Your Purpose

Don’t get lost in the weeds when you are copywriting. While the different elements are important, effective copy is more than just piecing together a good headline, a strong story, and a powerful call to action. You copy needs to have a goal and everything in your copy needs to be geared towards accomplishing that goal.

The purpose of your copy won’t always be to make a sale. Your purpose may be to collect an email address or to build trust. Make sure that you keep your purpose in mind as you write your copy. Anything that doesn’t move a prospect closer to that purpose should be eliminated.

7: End With an Invitation

Copywriting is most effective when it is interactive. Every piece of copy you write should invite the reader to take some action. When a reader takes action, even a small one, after reading your copy It bonds them to you and makes it easier to get them to take the next, bigger step. These invitations are typically called calls to action. But your customer should never feel like they are being ordered around. Instead, you want them to feel like they are being invited to do something that makes them happy or is beneficial to them.

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