The benefits of blogging for your website would be tough to overstate, with everything from SEO boosts to discoverability, social virality and plenty of other fun digital marketing terms making the list. The truth is, creating a business blog allows you to have a personalized voice where you’re speaking directly to your prospects and customers in a way that helps humanize your brand and make you relatable, while sharing valuable information that will keep people coming back for more. Want the details on why starting a blog on your website is a great idea? Here are 6 more compelling reasons to start writing today!
1. More Indexed Content on Your Site
Admittedly, this is probably the most boring reason to start blogging, but it is also one of the most important! Google, Bing and other major search engines are entranced with new content — and having an active blog on your business website is a quick n’ easy way to ensure that your site continues to rise to the top of organic searches. The more you publish, the more often Google decides to index your site. Plus, each topic adds to the body of knowledge available on your site so you have a greater opportunity to hit a keyword that engages your audience to your page.
2. Social Media Strategy
Social media platforms are a fantastic way to push content out to a broad audience of interested parties — especially if you’ve taken the time to build your social media presence. When you push out high-quality content on a regular basis, not only are you letting your fans know that you care enough to share your knowledge, but you also remind the algorithms on various social media platforms that you’re continuing to be relevant. The more regularly people interact with your content, the more likely that your blog posts will be shown to your full fan base, which is definitely a win-win situation!
3. Long-term Viability
Blogs on a topic that are interesting to a wide variety of prospects and current customers have a way of taking on a life of their own. Even if you don’t feel that a particular blog was your best writing effort or directly sold people on your products, if it resonated with your audience you may have a viral hit on your hands. When more of your fans begin to share your content, this free boost drives additional views, site visits and often even sales. This is one of the many reasons it’s important to have a clear call to action on your blog posts, and that it’s visible on both mobile and desktop platforms.
4. Who’s a Rock Star? You Are!
It can be tough to establish your brand as an innovator or thought-leader in a particular space, but when you do so the effort often pays off nicely. Create posts that push the edge of the current thoughts on a topic. That way, even if the particular topic is tangential to your core offering you’re displaying unique information that people can’t find anywhere else. Keep this up and before you know it, you’ll be a rock star in your own right.
5. Extend Your Brand
Introducing new products and services can be challenging, but if you’ve got a ready audience on your blog you can gain some valuable feedback at next to no cost. Plus, pre-launching to your highly engaged audiences allows you to grab some early word-of-mouth and even gain understanding of any challenges or problems that need to be overcome before you launch to a larger market. Product and service launches can be a difficult and stressful (and exciting!) time, and knowing that your core fans have your back and are already interested in what you have to offer helps keep you motivated for success.
6. Building Your List
While social media shouldn’t be underrated for driving sales, one of the best ways to be successful in digital business today is to have a strong and dedicated email list that you can speak with on a regular basis. The definition of “regular basis” changes based on your business requirements — some businesses may communicate monthly, others weekly and some even daily — but the important part is that the communication channel stays open. Writing a blog that provides value to your audience will encourage them to follow you by signing up to be sure they’re not missing anything, so keep that newsletter sign-up form available in multiple places on your site and within your blogs!
This is a short list of the many reasons you should start blogging today, but if you’d like to learn more — give Vita Digital a call today. We will work closely with you to ensure that your entire digital marketing presence is ready for action: from your website, social media presence, content strategy, advertising and more!