ABOUT VITA | VITA Digital Marketing

About VITA Digital Marketing

Vita Digital Marketing: Richard Stanton Founder and Lead Consultant

Richard Stanton is the founder and Lead Consultant for Vita Digital Marketing. He brings a deep, technical, and varied work history to Vita Digital Marketing. Richard started his career by serving as an engineering officer in the US Naval Nuclear Submarine Force, a position that requires absolute integrity and attention-to detail. In the Navy Richard further developed his natural self-discipline, leadership, and problem-solving abilities. His clients know that for Richard, “close-enough” is never good enough. He works until he gets the job done.

After the navy, Richard earned an MBA in Marketing from the University of Michigan in Ann Arbor. He has over fifteen years of experience in marketing management roles within high technology companies. Following both passion and purpose, Richard has a resume stacked with unique experiences including the marketing of genomics, big data, scientific collaboration software, and digital art. His recent completion of an intensive digital marketing management program at Duke University further attests to his ongoing commitment to staying at the leading edge of marketing. Richard is intensely curious and is always using the things he learns to benefit his clients.

While at work or play, he’s one of the more down-to-earth people you will ever meet. He is a people-person who enjoys sharing a good laugh.

When Richard found himself at a professional crossroad, he decided it was time to make a change. He has chosen to put his talents to work for small businesses that would normally not have access to this degree of marketing sophistication. In 2007, he founded VITA Creative Marketing and changed the name in 2017 to VITA Digital Marketing after expanding the services he offered.

About VITA Digital Marketing

Vita means “life” in Italian, but it is also the name of a small town in Sicily, where Richard’s grandparents emigrated 100 years ago.

VITA Digital’s mission is to provide consulting excellence in digital marketing to small tech startups and solopreneurs while maintaining cost leadership. Currently, VITA Digital operates solely under Richard’s direction and expertise, which gives clients access to personal service with low-overhead costs.

Cost leadership is further achieved by utilizing multiple connections within the international talent-sphere. VITA Digital leverages the creative and technical services of incredible copywriters, editors, content producers, web developers, video personalities, animators and more. We call this the VITA Talent-Sphere™.

VITA Digital Marketing helps small businesses execute plans and attain goals that will generate leads, revenue and transform their businesses. While promising and focusing on expedient results; VITA’s recommendations always include a solid situation analysis, followed by objectives and goal setting and strategy development. From assessment, conceptualization, agreement, and implementation, VITA gives all of its projects individual attention.

Working with Richard and the VITA team will take your business to the next level.

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Magnetic WordPress Website

Your website is your digital headquarters. It is the center of all your online marketing activity. What shape is you digital headquarters in? A well-designed and developed website is a work of art.

Content Strategy and Development

Content marketing is the fuel that keeps everything else in the digital marketing machinery working. It is not a new strategy. It is one of the oldest and most effective marketing strategies ever devised.

Social Media Management

You need to get your message in front of your ideal prospects and you want to generate great word-of-mouth buzz about your business.

eMail Marketing

Email also has the highest ROI of any form of marketing and the highest degree of customer engagement. Almost everyone starts their day by checking their inbox.

Marketing Automation

Marketing automation starts with email marketing, but it can be much more. Marketing automation can integrate across social media, web, email, and mobile.

Marketing Collateral

We make sure that you get the message out to your target market in the most effective way possible, whether that means online or offline.


Search Engine Optimization

If your business isn’t doing SEO correctly, you will be invisible to the vast majority of your potential buyers. SEO also has the highest residual benefit of any digital marketing tactic.

Web and Marketing Analytics

Once you are able to harness the power of your own analytics you will be able to pivot faster and always be one step ahead of the competition.


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