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Content Creation and Marketing Services
Content Marketing is Older Than You Think
Content marketing is the fuel that keeps everything else in the digital marketing machinery working. You need content to do proper SEO. You have to have content to share on social media. Email marketing is also based on content.
Content marketing is not a new strategy. It is one of the oldest and most effective marketing strategies ever devised. In the early 1900s Jell-O door-to-door salesman would give away free cookbooks. The Michelin brothers devised the Michelin Guide to entice Parisians to take drives out into the Provinces for good meals. These were early forms of content marketing. You give way useful content that helps build awareness and trust in your brand. It also requires the use of the company’s products, thus increasing consumption.
This same principle applies to your business’s digital marketing. You need different types of content for different parts of the buying cycle to help solve your prospect’s business challenges and build awareness and trust in the process. Good content keeps your lead generation engine turning and it moves prospects through your sales funnel.
VITA Digital is your content partner. We understand the best uses for different types of content and how to create content that is compelling and effective. We don’t believe in generating content just for the sake of having content. Instead, we make sure every piece of content we create for you has a clear purpose.
Some businesses scoff at the idea of creating content. But, imagine what would happen if your business didn’t create any content for a year. What would happen? Your business would fall in the search engine rankings, your leads would dry up, and your competitors would leap ahead of you. Running a modern business without a content marketing strategy is as effective as trying to win a race without any gasoline. The competition will lap you.
Is it time for a Content pit stop?
“… people will forget what you said, … forget what you did, but people will never forget how you made them feel.” Maya Angelou
What Does Digital Content Look Like
Digital content comes in many forms. Anything that you create to educate, entertain or inform your prospects is a type of content. The major types of digital content include:
- Website pages
- Blog posts
- Slide shows
- Press releases
- Lead magnets
Each of these types of content can be used effectively. But, in order for content marketing to increase your leads and conversions you need two things:
- A content marketing strategy
- High quality, results-oriented, persuasive copywriting
You have to have a plan for how you develop, deploy, and distribute your content. Here at VITA, we help you develop a content marketing strategy before we even start creating content.
The internet is a crowded space. If you want to stand out and grab the attention of your target market you need excellent content that is engaging and relevant in order to get results. We make sure you have content that isn’t just filler. We deliver compelling content that helps your business.
Video as Content
One of the hottest areas of content marketing is video. The second most popular search engine in the world is the video site YouTube. It just so happens that YouTube is owned by the world’s number one search engine, Google.
Video can help your business get discovered by your target audience. Videos are more likely to be shared on social media than blog posts or other content.
Videos don’t even have to be long to be effective. Some of the most shared videos on Facebook are 90 seconds long, or less.
Many businesses are afraid of video. We can help you create videos that deliver incredible results. A good video can be an asset to your business that keeps paying dividends for years to come.
Videos can be easier and cheaper to produce than you think. If you are thinking of adding video to your content strategy, you need experts who can help you make videos that get results. We can be your partner in taking advantage of the exciting area of video content marketing.
Physical Marketing Collateral
Content marketing is not just for the digital realm. In addition to our digital marketing expertise, we are also experienced marketers in the physical world. We help clients create a variety of physical content, or marketing collateral. Often, your clients and customers need something they can hold in their hands before they are ready to buy.
We help create collateral such as:
- Print ads
- Radio and TV ads
- White papers
- Tradeshow banners
- Promotional items
We make sure that you get the message out to your target market in the most effective way possible, whether that means online or offline.
We always deliver persuasive, high-quality work that converts your prospects into happy clients and customers—no matter what type of content you need.
VITA Marketing University
Help with Every Major Digital Marketing Challenge
Your website is your digital headquarters. It is the center of all your online marketing activity. What shape is you digital headquarters in? A well-designed and developed website is a work of art.
Content marketing is the fuel that keeps everything else in the digital marketing machinery working. It is not a new strategy. It is one of the oldest and most effective marketing strategies ever devised.
If your business isn’t doing SEO correctly, you will be invisible to the vast majority of your potential buyers. SEO also has the highest residual benefit of any digital marketing tactic.
The VITA Talent-Sphere, standing at the ready
“We promise to provide superior-value marketing services”