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Marketing Automation Services
Are you ready for Marketing Automation?
Marketing automation is a powerful system that allows you to make sure the right content is delivered at the right time to the right person, automatically. Marketing automation starts with email marketing, but it can be much more. Marketing automation can integrate across social media, web, email, and mobile.
Imagine one of your prospects visits your website and signs up for your email list. With marketing automation not only can you instantly deliver a persuasive white paper to that prospect via email, but you can also know if they downloaded the document.
Marketing automation allows you record critical digital behavior and then use this to trigger multi-channel marketing activities including email autoresponders, nurture sequences and even social media ads.
Marketing automation allows you to personalize messaging content and timing. Your most engaged leads are moved through your sales funnels faster than leads that need more time to process the information you are sending them.
Many types of marketing automation allow you to setup or schedule certain actions. But, VITA reommends using smart marketing automation to help build your marketing automation practice. That means that events aren’t just triggered by time, but also by context. This can be behavioral and demographical.
Smart marketing automation uses data to customize the buying process without you having to manually take actions every step of the way. With marketing automation, it is like each of your leads has their own individual account manager, following up with them in the way most likely to result in a sale.
“Your Marketing needs to be ready for Marketing Automation” Richard Stanton
Is Your Business Ready for Marketing Automation?
While marketing automation is a powerful tool, not all businesses are ready for it. If you try and setup marketing automation before you are ready, you will just waste your time and money.
How do you know if you are ready? Before you begin building an automated marketing process your business needs to already have:
- Well designed website
- Well-defined sales funnel(s)
- An email marketing strategy within an arching digital marketing strategy
- Established social media presence
Marketing automation is not an entry-level step. You already need to have a robust digital marketing strategy to get the most out of automation. The reason you already need to have a significant web presence before starting automation is because marketing automation is built around lead nurturing. You have to already have an understanding of how nurturing your leads works for your market before marketing automation will be of any value to your business.
Understanding Lead Nurturing
Lead nurturing is more than just having an abstract understanding that people need to be guided through the buying process. Lead nurturing is like caring for a plant. Plants need three things to grow: sunlight, water, and soil. But, you have to give plants the right mixture of these things or they will die.
Leads are the same way. All leads need information, emotional triggers, and invitations to buy. But, leads need these things in the right quantities and at the right time. Making matters more complicated, some leads need much more information than others.
Marketing automation can be setup to deliver all of these different things to leads at the right time for them, based on where they are in the buying cycle.
Marketing automation is at its most effective when it is designed by people who not only understand the technical aspects, but who also understand the psychology of selling at a deep level.
When you get lead nurturing right, you increase your revenues and decrease the amount of your time spent on repetitive marketing tasks.
VITA’s Approach to Marketing Automation
VITA doesn’t just use automation tools for the sake of using tools. VITA believes in building custom automated marketing systems that are built around your sales funnels and the needs of your leads. We combine our technological expertise with our understanding of the psychology of the buying process.
If you are ready for marketing automation, VITA Digital Marketing is ready to help you. Our marketing automation services include:
- Creating campaign strategies
- Campaign development
- Land page design and construction
- Email design and construction
- Nurture campaign design, development, and deployment
- CRM design and marketing database management
- Lead scoring
- Salesforce coordination, instruction and buy-in
- Analytical assessment of results
- A/B testing and ongoing optimization
Want to Learn More About How Marketing Automation Can Change Your Business?
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