Consulting Services for
Consulting Services for
Small Tech companies
Free 30 min. Consultation
Marketing to inspire, engage and profit
VITA Digital … new life for your business
We are grassroots and results oriented.
We work with you to develop a solid situation analysis to gauge your market competitiveness. Your business needs to attract your ideal prospects by optimizing in-bound discoverability. The problem with many digital marketers is that they don’t do enough to help you stand out from the other billions of web pages on the internet.
You need to start with a digital marketing strategy and then define and implement various tactics to fulfill on that strategy. This is our bailiwick and it is based on proven techniques as well as data we help you collect from your existing marketing efforts.
Small businesses are our focus because we love creating results quickly.
Real results pay your bills and help you grow, not stale re-baked assessments and reports. You need marketing that will lead to increased revenues. Some of the services we offer include:
- Website Design / Development
- Local SEO
- Social Media Marketing
- Email Marketing / Marketing Automation
- Content Marketing
- Conversion Optimization / Demand Generation
- Online Advertising (PPC, Facebook, Twitter etc.)
- Offline Marketing Collateral (Print)
- Marketing Strategy, including SWOT Analysis and More
- Staff Marketing Training
- And Much More
Let VITA help you grow your business.
VITA … expertise for that competitive edge
Elements of Good Digital Marketing
Marketing Thought Leadership
Digital Marketing is Just Marketing
VITA Marketing University
Intuitive and Effective
PR Smith’s SOSTAC® Plan is a marketing model developed in the 1990s. It is an acronym for Smith’s six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. VITA Digital Marketing uses this framework because it is comprehensive and effective.
SOSTAC® contains a general marketing strategy which can be applied in various commercial situations. It is an extension of the SWOT analysis, which helps businesses get ready for marketing campaigns; the main difference is that SOSTAC® focuses more on the implementation stages of the process and on marketing communications.
Steps in SOSTAC®
- Situation Analysis assesses where a business is
- Objectives sets the mission or goals for the business
- Strategy is an overview of how to achieve the objectives
- Tactics are the detailed approach of how to achieve the business goals
- Actions are used to determine who does what, and when
- Control establishes how the process is monitored
Help with Every Major Digital Marketing Challenge
Your website is your digital headquarters. It is the center of all your online marketing activity. What shape is you digital headquarters in? A well-designed and developed website is a work of art.
Content marketing is the fuel that keeps everything else in the digital marketing machinery working. It is not a new strategy. It is one of the oldest and most effective marketing strategies ever devised.
If your business isn’t doing SEO correctly, you will be invisible to the vast majority of your potential buyers. SEO also has the highest residual benefit of any digital marketing tactic.
The VITA Talent-Sphere, standing at the ready
“We promise to provide superior-value marketing services”