Tell us About Your Needs | VITA Digital Marketing

VITA Digital Marketing

Only Considering Long-term Engagements (> 6 months) or Full-time Employment

 

PROFESSIONAL SUMMARY and OBJECTIVE

 Growth-focused Marketing Manager with over 10 years of progressive B-B product marketing → marketing communications → marketing operations experience. Hands-on expertise in driving the success of online and offline marketing strategies. Tactical expertise in email and database marketing, marketing automation, social media, webinars, events, and content marketing. Creative and analytical skills help translate creative program ideas into practical marketing campaigns and tactics with measurable, repeatable and improvable results.

 Seeking to apply these skills for the benefit of a technology-forward company as:

Sr. Manager of Marketing Operations; Digital Marketing; eMail Marketing or Marketing Communications

  

AREAS OF EXPERTISE

Marketing Automation (Pardot, Eloqua, Marketo)                                              CMS Website Design and Management
Email / Social / SEO / SEM Marketing                                                                     Adobe Creative Suite for web and print
Sales Enablement and Account-Based Marketing                                             Digital Analytics / Quantitative Analysis

  

KEY HIGHLIGHTS

  • Deep experience leveraging Marketing Automation Programs, CRM systems against best practices to achieve KPI goals
  • Recognized for executional excellence in developing new marketing programs yielding MQL / SQL generation lift
  • Significant experience energizing and enabling global field marketing and sales efforts
  • Designed an innovative yet simple lead scoring approach, revealing 15,000 new MQLs over a 3-month period
  • Achieved 800% revenue improvement over a 4-year period (+40MM USD) for productline of DNA Sequencing kits, through solid product marketing
  • Led an overhaul of an extremely active eMail marketing practice resulting in doubling of organization-wide click rates
  • An accomplished graphic artist and manager of content projects
  • Skilled in analyzing, interpreting and translating large data sets into actionable insights regarding marketing programs

 

 PROFESSIONAL EXPERIENCE       

 VITA Digital Marketing, Boston, MA                                                                                                                       2015 – present
Content Marketing and Marketing Automation Consultant
Includes full-time contract work, individual consulting and full-time education

  • Facilitated website lead generation by organizing and improving a neglected Marketo implementation
  • Utilized marketing automation to discover insights with the application of SciDB in financial organizations
  • Helped edit and develop many complex technical documents and scientific posters
  • Developed VITA Digital Marketing based on project work at Duke University Digital Marketing (vitacreative.com)

 

PerkinElmer, Waltham, MA                                                                                                                                        2011 – 2015
Sr. Manager Marketing Operations

Marketing Optimization Specialist hired to drive marketing operations from being a cost center to a revenue generator; this required transformation from an undifferentiated leads mentality to accurate digital monitoring, targeting and segmentation

  • Designed an innovative yet simple lead scoring approach, revealing 15,000 new MQLs over a 3-month period
  • Developed new content, content delivery and marketing programs that resolved a decline in key metrics (from -10%/yr to +12.5%/yr)
  • Oversaw the quick and creative adoption of Eloqua and later Pardot that led to the design of novel workflow processes and capabilities, through nuture program development and behavioral analysis
  • Worked to improve collaboration with regional marketing and sales teams to improve account-based marketing, achieving or exceeding revenue targets (~5% lift)

 

CambridgeSoft, Cambridge, MA (acquired by PerkinElmer)                                                                         2010 – 2011
Sr. Manager Marketing Communications
Lead eMail Marketing and Social Media practitioner actively engaged in improving brand image and transforming outdated practices while elevating the performance of existing marketing programs

  • Led an overhaul of an extremely active eMail marketing practice resulting in 100% improvement of organization-wide click rates
  • Delivered growth in revenue by executing global marketing strategy across digital and offline channels
  • Inbound lead generation practices created hundreds of thousands of incremental targeted and segmented contacts
  • Developed an extraordinary productline DVD promotional video in Japanese/English, resulting in “standing-room-only” at the A/P User Group Meeting 

 

Vita Digital Marketing, Boston, MA                                                                                                                         2007 – 2010
Digital Marketing Consultant
To facilitate a transition to digital marketing, I completed a dual-certificate program at Boston University and formed an individual consultancy, VITA Digital.  Spearheaded the design and execution of digital campaigns that improved the internet web presence of SMBs

  • Design concept for http://www.reaglemusictheatre.com selected for development over many other submissions
  • Strategic Marketing consulting yielded very high ROI in expenses mitigation
  • Conceptualized and developed a new internet enterprise: PicturemyFamily.net
  • Managed the complete website UX, code, analytics and content overhaul of Systems Analytics, Vaughn Loudspeakers, Sicilianaire.com, VoicesBar and many others

 

Global Product Marketing Management                                                                                                                 < 2007
Leveraged skills in sales enablement, branding, promotion, market research, forecasting, product development and go-to-market planning to drive the product sales and marketing goals of high-tech, biotech and scientific informatics companies.

  • Achieved 120% CAGR over a 4-year period by increasing annual revenue more than $40m for DNA Sequencing kits (Applied Biosystems)
  • Received a $37,000 stock option gift for creating an intranet website and market research study that exceeded all expectations (MDL-Elsevier)
  • Created highly regarded suite of product line graphical identity images and flash product demonstrations
    (Waters Technology)
  • Championed, co-developed and launched eSignal Market Scanners (a SaaS), achieving the best short-term market penetration in the company history (Interactive Data)
  • Through skillful and unrelenting collaboration, drove 20% CAGR for scientific content databases for 15-month period during extremely unstable market environment (Accelrys)
  • Led collaborative marketing effort with global DNA sequencing Core Laboratory community leading to absolute customer delight and increase in sales for (Applied Biosystems)

 

MILITARY LEADERSHIP EXPERIENCE
United States Navy
Lieutenant, Nuclear Submarine Force

Mastered the US military’s most demanding Engineering (Nuclear) Management Development Program. Qualified to supervise the operation of S5W Nuclear Reactor Powerplant in hostile below seas environment.

  • Dramatically increased the preparedness of Divisions of up to 21 petty officers by planning individual and collective training events
  • Consistently met rigorous operational demands while demonstrating exemplary leadership and management skills
  • Leadership and management of watch team (9 engineers) rated above average during post-shipyard ORSE

EDUCATION

MBA       The University of Michigan, Ann Arbor, Michigan

  • Major: Marketing
  • Minor: International Business
  • Exchange Program: University Commerciale Luigi, Bocconi Milan, IT EU 

BA           The University of California, San Diego, La Jolla, California

  • Major: Biological Science; Minors: Organic Chemistry and Psychology

CERTIFICATIONS

Duke University Continuing Studies
Digital Media and Marketing: Online Marketing Certified Professional (OMCP) Program
Email Marketing / Marketing Automation; Content Marketing; Social Media Marketing; Mobile Marketing; SEM (PPC); Web Conversion Optimization: Certified

Boston University, Waltham, Massachusetts
Digital Content: Graphic Design; Web Design and Development Certified

 Hubspot Academy, Cambridge, Massachusetts
Inbound Marketing; Email Marketing; Content Marketing; Inbound Sales; Sales Enablement: Certified

Google Partners, Mountain View, California
Google Adwords Certified

Simplilearn, San Francisco, California

Social, Mobile, Analytics, and Cloud (SMAC); Personal Branding; Pinterest Marketing; Twitter Marketing and Advertising; Display Advertising: Certified

 

SOFTWARE EXPERTISE

Marketing Automation / CRM                  Eloqua Master, Pardot Expert, Marketo, Salesforce CRM, Return Path
Adobe Creative Suite                                  Photoshop, InDesign, Dreamweaver, Illustrator, After Effects, Flash
Social Media Marketing                             Facebook, You Tube, Twitter, Pinterest, Vimeo, LinkedIn, Instagram
Digital Marketing Suite                              Google: Analytics, Adwords; SpyFu; MOZ
Web Assets Design                                      HTML, CSS, DIVI, WordPress CMS, WIX, Camtasia, Powtoons, Biteable
Microsoft Office                                           PowerPoint, Word, Excel, Outlook

 

Download Resume

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