Social Media Marketing | VITA Digital Marketing

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Social Media Marketing Services

Why Social Media Matters to Your Business

No matter your business domain nor stage of development, you need to get your message in front of your ideal prospects and you want to generate great word-of-mouth buzz as a solutions provider.

Social media marketing is the best tool to help you accomplish this. It is one of the most powerful communications tools the world has ever seen. It is the best way to generate trust based on the experiences of your delighted customers and clients.

Social media is powerful because it taps into human nature. Humans are curious and we want to belong to a group. Social media reveals to us what our friends and favorite celebrities are up to. We join groups on social media. Best of all, the content on social media is tailor made for our shrinking attention span. Short updates, blogs, and 90 second videos keep us coming back for more. Yes friends, we’re addicted.

Human nature continues to work in your favor, as followers work as an amplifier for your message, sharing it with their friends, who share it with their friends.

Google and Bing now look to social media for content. If you don’t have a social media presence, you are missing out on a strong SEO tool. You already know that most people start their research on the web before they buy anything. But, did you know that for many consumers, a business without a social media presence is suspect? So, if you skip social media marketing not only are you robbing yourself of a great tool, you may also be damaging your credibility with an ever-growing segment of the market.

Don’t let this happen, we are ready to help.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

What is Social Media Marketing?

Social media marketing is not just one activity. It is much more than simply posting an occasional update. Social media marketing is using social media to raise awareness of your business, drive traffic to your website, and to build trust with a core group of supporters.

There are three key parts to an effective social media marketing strategy:

  • Building a SEO-Content-Social Media Triad
  • Building a Presence on the Right Platform
  • Supplement Organic Reach With Paid Posts and Ads

 

The SEO-Content-Social Media Triad

The most successful companies in the world have a marketing foundation built on the three pillars of SEO, content marketing, and social media marketing. These pillars are mutually reinforcing.

When done correctly, your social media marketing will amplify your content marketing and will improve your SEO. These three pillars create an unstoppable synergy that can help your business grow exponentially.

Building a Following in the Right Place

There are a lot of different social media platforms. VITA Digital regularly helps clients maximize:

  • Facebook
  • Pinterest
  • Twitter
  • Instagram
  • Google+
  • YouTube
  • LinkedIn
  • Snapchat
  • YELP

However, you should not spread yourself thin and be on all of these platforms. The key to effective social media marketing is finding the platforms where your best prospects are hanging out. When you build a following on the platforms where your prospects already have relationships and a level of trust, you improve you shorten the time it takes to get them to trust your brand.

Paid Posts and Ads

Free posts are an important part of using social media. But, at some point real growth for your business will come once you start using paid posts and ads to hone in on your best prospects. There is a lot of noise on the internet. Paid posts and ads help you cut through all the distractions and get right in front of the people most likely to buy from you.

 

How VITA Digital Does Social Media Marketing

Here at VITA Digital we are passionate about social media. We think it is one of the most cost effective ways for you to expand your reach and to grow your business. Our goal is not just to raise brand awareness, but also to help with conversion and ultimate revenue. We don’t ask you to invest in social media without a plan to get a great return on your marketing investment.

We use the following five practices to help your business get the most out of social media:

  1. Audit
  2. Strategy
  3. Metrics
  4. Organic posts
  5. Paid posts and advertising

 

Audit

Before we begin any project, we audit your current social media presence. We look to see what your level of engagement is, what is working for your business, and what could be improved. We also regularly audit your social media accounts while we are managing your social media marketing to make sure you are always getting the best return on your investment.

Strategy

We develop a social media strategy that aligns with your business goals. Collecting page views or likes isn’t enough. We create a strategy that works with your SEO and content marketing plans so that you end up with more excited prospects and, ultimately, more paying customers.

Metrics

You shouldn’t have to guess how well your social media accounts are performing. We closely monitor your metrics and make decisions based on what the data shows is working. We aren’t afraid to adapt our plan if things are not going as we expected.

Organic posts

Social media is about your brand being social with your ideal prospects. We help you create interesting posts that get engagement from your audience. Social media works best if you keep a regular posting schedule so that people always have something new to look forward to. We take care of the posting and scheduling so you can use your time more effectively.

Paid posts and advertising

Organized posts are important, but they are not enough to get the full power from social media. Once your presence is developed enough, we will use a mixture of paid posts and ads to increase your reach, engagement, and to drive qualified traffic to your offers.

At VITA Digital Marketing we believe that any job worth doing is worth doing right. We are proud of our social media marketing services and stand behind the results we deliver to our clients.

We would love the chance to talk to you about your social media needs.

Help with Every Major Digital Marketing Challenge

Magnetic WordPress Website

Your website is your digital headquarters. It is the center of all your online marketing activity. What shape is you digital headquarters in? A well-designed and developed website is a work of art.

Content Strategy and Development

Content marketing is the fuel that keeps everything else in the digital marketing machinery working. It is not a new strategy. It is one of the oldest and most effective marketing strategies ever devised.

Social Media Management

You need to get your message in front of your ideal prospects and you want to generate great word-of-mouth buzz about your business.

eMail Marketing

Email also has the highest ROI of any form of marketing and the highest degree of customer engagement. Almost everyone starts their day by checking their inbox.

Marketing Automation

Marketing automation starts with email marketing, but it can be much more. Marketing automation can integrate across social media, web, email, and mobile.

Marketing Collateral

We make sure that you get the message out to your target market in the most effective way possible, whether that means online or offline.

 

Search Engine Optimization

If your business isn’t doing SEO correctly, you will be invisible to the vast majority of your potential buyers. SEO also has the highest residual benefit of any digital marketing tactic.

Web and Marketing Analytics

Once you are able to harness the power of your own analytics you will be able to pivot faster and always be one step ahead of the competition.

 

The VITA Talent-Sphere, standing at the ready

“We promise to provide superior-value marketing services”


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